If you want to create a communication campaign that leaves its mark, you have to focus on something innovative, engaging and exciting. Something that makes your audience say “WOW” and makes them remember your message. Something like immersive 3D video with optical illusion.
What is an optical illusion 3D immersive video?
An immersive 3D video with optical illusion is a video that exploits the principles of anamorphism and trompe-l’oeil to create a three-dimensional depth effect that breaks down the third wall of 2D screens. In practice, it is a video that seems to come out of the screen and interact with the surrounding space, creating a surprising and realistic visual experience.
Anamorphism is an ancient pictorial technique which consists in deforming an image according to a particular perspective, so that it appears correct only from a certain point of view. The trompe-l’oeil is instead an art that aims to deceive the eye of the viewer, making him believe that what he sees is real and not painted.
These techniques can be applied to today’s digital media through anamorphic images and videos made in 3D animation. Thanks to an accurate perspective reconstruction and high graphic quality, a perfect optical illusion is obtained that makes objects seem to leave the screen and go towards the viewer.
What are the benefits of an immersive 3D video with optical illusion?
- 3D DOOH: these are anamorphic videos projected on digital screens located in public environments, such as cities, stations, airports, shopping malls, etc. These videos create windows to other worlds, expand existing architecture or make impossible objects seem to float in the air. They are ideal for promoting products, services, events or social causes in a creative and spectacular way.
- 3D Ledwall: these are anamorphic videos reproduced on large LED screens located in exhibition environments, such as fairs, exhibitions, museums, etc. These videos make the product or service interact with the surrounding space, creating a dynamic and suggestive presentation. They are perfect for attracting the attention of visitors and for showcasing the features and benefits of the product or service.
- TV Commercials: These are anamorphic videos broadcast on television or on the internet. These videos make it appear as if the moving subject has passed the screen and entered the viewers’ home spaces. They are effective for piercing the screen and for creating a connection between fantasy and reality.
- Immersive ADV: these are anamorphic videos spread on social media or on the web. These videos interrupt the endless scrolling we are used to, causing each user to stop for a moment, to wonder if what he sees is really real, to wonder why something is popping out of the screen. They are powerful for generating engagement and conversion.
How to make an immersive 3D video with optical illusion?
- Analysis of the brief: it is about understanding the client’s objectives, target, message and communication channel.
- Development of the concept: it is a matter of conceiving the subject, the story, the style and the atmosphere of the video.
- 3D modeling: it’s about creating the three-dimensional objects that will make up the video.
- 3D animation: it is about giving movement to 3D objects according to a studied choreography.
- 3D rendering: it is about calculating the final appearance of 3D objects according to the lights, shadows, colors and textures chosen.
- Digital anamorphism: it is a matter of deforming the video according to a particular perspective based on the type of screen on which it will be projected.
- Post-production: this is about adding any special effects, audio or texts to the video.
Immersive 3D video with optical illusions is an innovative technology that allows you to create amazing and exciting visual experiences for your audience. They are ideal for communicating in an original, engaging and memorable way across different channels and for different purposes.
If you want to create an immersive 3D video with optical illusion for your communication campaign, contact us now. We are experts in the field of 3D animation and digital anamorphism and can help you turn your idea into reality.